Unrealists was asked to help out mobilitytech startup Free2Move with their data analysis. Free2Move offers one of the largest car sharing fleets in Washington DC. Users can locate and book cars directly through their app. This enables the users to easily get in and around the city.

The Challenge

Managers, product owners and developers had to make important and difficult decisions during the spectacular growth of Free2Move. On a daily basis they were confronted with a lot of unused data. Unrealists created a tool to help them analyse fleet data in realtime and expand their own car sharing service into new markets.

Our Solution

We were able to construct a framework to visualize the different data streams of Free2Move by defining meaningful KPIs. The framework is a set of tailormade modules that answer the needs of the client. In the specific example below, we’ve implemented traffic data visualization and fleet data.

Final Result

Our solution allowed Free2Move to conduct predictive demand analysis, set up expansion strategies and optimize the fleet. Resulting in overall better strategic decisions and more decisive advantages towards competition.

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