unrealistsProduct content & syndication data
Global brands need consistent product content across markets, retailers, and digital channels—but source data lives in ERPs, spreadsheets, supplier feeds, and legacy PIMs. We build product data collection, transformation, and integration pipelines so syndication and experience platforms receive accurate, timely product information.
Problems we address
Conflicting attributes across channels, slow or brittle feed generation, manual fixes before each campaign, and engineering teams stuck maintaining one-off scripts instead of a product data platform. Syndication errors show up as returns, compliance issues, and lost conversion—not only IT tickets.
What we build
Ingestion from suppliers and internal systems, normalization and validation rules, enrichment workflows, and reliable exports to PIM, PX, and marketplace formats. We focus on observability: know when a feed failed, which SKU broke validation, and how to replay without corrupting downstream channels.
Experience and scale
We have delivered data collection and integration for a product experience platform serving global brands—aggregating diverse sources and distributing optimized product content across channels and audiences. Pair this with our broader data engineering work when analytics and operations depend on the same product truth.